CLIENT: Spartan

PROJECT: Brand Identity, Product Design

DESCRIPTION: Spartan designs and creates cases for the film and photography industry. Spartan was in need of a mark that exuded tough minimalism to represent the brand ethos and to appeal to their target market. The logo was inspired by the negative space in a traditional spartan helmet.

Check them out at sprtn.co.

CLIENT: Geröstet

PROJECT: Brand Identity, Packaging Design

DESCRIPTION: Geröstet is German for 'roasted'. Geröstet is a modern coffeehouse brand aimed at minimizing common food service pain points by simplifying design and using data to solve customer experience issues. Geröstet needed a brand design that both complimented and spotlighted its intelligent interior and user experience designs, so the word mark and logo are inspired by sheer simplicity.

CLIENT: Ryan Noltemeyer Photography

PROJECT: Brand Identity, Print Design

DESCRIPTION: Ryan Noltmeyer is a Louisville-based photographer. This project was to refresh his brand, and Ryan needed a mark as professional and clean as his photography work. This brand was inspired by the need to stand out in a crowded industry, and by utilizing a darker theme, Ryan is now distinguishable among his competitors with a fresh, bold look.

Check it out at ryannoltemeyer.com.

CLIENT: FIFTHMADE

PROJECT: Brand Identity, Print Design, Product Design, Packaging Design, Web Design

DESCRIPTION: Fifthmade is an independent design studio based in Louisville KY. We design and build minimal home goods aimed at improving your everyday life. The name ‘Fifth’ was derived from the concept of five dimensional space. If interpreted physically, that is one more than the usual three spatial dimensions and the fourth dimension of time used in relativistic physics. We believe that everything we design should be designed with ‘timeless-ness’ in mind, or that the things we create should aesthetically stand the test of time. .

Learn more at fifthmade.com.

CLIENT: Popup Software

PROJECT: Brand Identity, Print Design, UI/UX Design

DESCRIPTION: Popup is a new software company that serves the consignment event sector. To match its product goals and target audience, Popup needed a modern, affectionate word mark. This design was inspired by the aesthetic of the Bauhaus movement and type work of Herbert Bayer.