CLIENT: Geröstet

PROJECT: Brand Identity, Packaging Design

DESCRIPTION: Geröstet is German for 'roasted'. Geröstet is a modern coffeehouse brand aimed at minimizing common food service pain points by simplifying design and using data to solve customer experience issues. Geröstet needed a brand design that both complimented and spotlighted its intelligent interior and user experience designs, so the word mark and logo are inspired by sheer simplicity.